Ashwin D’Costa Launches His New Original Song “Amchi O’Dhuri Kanni” During Grand Debut Concert in Bengaluru
- Jun 12
- 3 min read
Bengaluru, June 7: In a defining moment of his musical journey, Konkani singer-songwriter Ashwin D’Costa officially released his new original music video, “Amchi O’Dhuri Kanni,” before a packed audience of over 1,000 music lovers during his debut concert, AD Live in Concert, held as part of the KCA Mathikere Diamond Jubilee Celebrations at Chowdiah Memorial Hall, Bengaluru. The release added a special dimension to an already memorable evening, earning enthusiastic applause from the audience.
The music video was unveiled in the presence of the entire production team, with Ashwin’s parents, Antony Peter D’Costa and Precilla D’Costa, joining distinguished guest Walter Nandalike, founder of Daijiworld Media Network, to launch the project before the gathering. The unveiling was met with appreciation from the audience, who witnessed the culmination of months of dedication and hard work by the creative team.
A Dream Project Comes to Life
“Amchi O’Dhuri Kanni” is a deeply personal project for Ashwin D’Costa. Showcasing his versatility as an artist, Ashwin has penned the lyrics, composed the melody, rendered the vocals, and also played the lead character in the music video. The project reflects his passion for storytelling through music and marks another significant milestone following the success of his first original release.
The song narrates an emotional love story that explores themes of romance, loss, resilience, and eternal love. Through its touching narrative and heartfelt lyrics, the music video seeks to connect with audiences on an emotional level while celebrating the power of love that transcends life's challenges.
Strong Creative Team Behind the Production
The music video has been directed by Jaison Danel D’Souza and produced by Vani Ravikumar under the banner of Dhyan Productions. Making her acting debut opposite Ashwin is Sharon D’Souza, whose performance brings grace and emotional depth to the story. The chemistry between the lead pair adds authenticity to the narrative and enhances the visual appeal of the song.
The musical production has been handled by Rosh Fernandes, while vocals were recorded at Daijiworld Studios by Srikanth Srinivas. The song was mixed and mastered by Grammy Award-winning music director Vanil Veigas, lending the track a polished and contemporary sound.
Audience Appreciation at AD Live in Concert
The launch of “Amchi O’Dhuri Kanni” became one of the highlights of AD Live in Concert. As visuals from the music video were showcased and the project was introduced to the audience, the response was overwhelmingly positive. Attendees appreciated not only the musical composition but also the cinematic storytelling and production quality that the team had brought to the screen.
The release perfectly complemented the celebratory atmosphere of the KCA Mathikere Diamond Jubilee festivities, providing a platform for original Konkani music to reach a wider audience.
A New Addition to Konkani Music
With its emotional storyline, melodious composition, and visually rich presentation, “Amchi O’Dhuri Kanni” stands as a testament to the growing quality and ambition of contemporary Konkani music productions. The project highlights the creative potential of young Konkani artists and demonstrates how regional music continues to evolve while staying rooted in its cultural identity.
As the song begins its journey across digital platforms, it is expected to resonate with audiences who appreciate meaningful storytelling, soulful music, and authentic Konkani content.
The official music video of “Amchi O’Dhuri Kanni” is now available on Ashwin D’Costa’s YouTube channel, where it continues to receive appreciation from music lovers across the Konkani-speaking community.
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